Saturday, April 02, 2011

Here?s How Affiliate Marketing Works ...

Here’s How Affiliate Marketing Works

A while back you might have read Brian’s Effective Copywriting Tactics for Affiliate Marketing, which offered some great advice. But something tells me you might have wondered how to apply that advice to real-life affiliate marketing.

I’m going to show you exactly how I implemented those 5 tips with the Thesis theme affiliate program. And this isn’t theory–I used these five steps to earn a four-figure commission check in just ten days.

1. Endorsements

“Effective endorsements are sincere and enthusiastic based on real experience with the product or service.”

In the case of a blog theme, the strongest endorsement you can give is using the theme for your own blog. I bought the developers membership for Thesis, which allows use of the theme on an unlimited number of sites and other perks.

I left the credit link to the theme in the footer even though my membership didn’t require it, but changed it from a direct link to an affiliate link. Combine that with spending the time to heavily customize the theme for my own site, and you see that I not only endorsed the product, but also showed the heights to which it could be taken with a little work and ingenuity.
2. Reviews

“…you add credibility by pointing out how the product or service isn’t perfect (let’s face it, there are very few perfect offerings), and then go on to explain why the imperfection doesn’t negatively impact your perception and enjoyment of the product or service.”

I decided to do an in-depth review of the Thesis theme after I had used it for a few days and spent a lot of time getting used to working with it and what it could do. I was completely honest in my review (and gave full disclosure on my status as an affiliate), citing why I liked the product, why I used it, the benefits I received from using it, and also a wish list for future upgrades (also known as complaints).
http://ow.ly/4rMc2

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